Graphic Design, to me, is all about balance. On one hand, you have the aesthetics. Colour, shape, and typography work in tandem in order to draw in and engage the audience with the visuals. On the other hand, we have function. The design must inform the audience, whether that’s through promotional material, developing an identity for a brand, or a call to action. Graphic Design ALWAYS has a purpose.
Katherine Elizabeth Hatton 